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A Brief Guide to Career Branding

· Career branding,Career coaching,Career development,Career management

We are sure you have probably heard people talk about branding, and about how important it is in the current job market, which seems to be in a constant state of flux. We are also sure that many of you are probably not that clear on what branding is all about. Let’s take a look.

1.  Show off your strengths
If you want to thrive in your chosen career, you have to learn to identify your strengths and weaknesses. People may end up in careers that are completely different from one another, but there are usually strengths that are apparent in everyone who succeeds in their chosen field. These can include such things as being a great leader, and handling stress better than most. There are tools out there that can help you assess your strengths, and then build upon them. We are talking specifically about Strengthscope here, as it has proven to be a valuable, effective tool in helping discover your strengths and making sure that you nurture them to their fullest.
2.  Background
Once you have established your strengths, the next thing to consider is your background. What level of experience are you bringing to the table? Are you armed with a number of degrees, or have you worked your way up the corporate ladder from ground up? What do you bring to a company that makes you so valuable?
3.  Your perfect environment
Developing your brand means understanding which type of environment will help you be at your best, and knowing how to get there. One of the best ways to figure this out is to spend some time with a career coach who can help you figure out the best path to follow. They do this by helping you figure out your goals and what it is that drives you to succeed. They can help you get on the path that will lead you to where you need to be to succeed in your career.
4.  The best company for you
Once you know your strengths and weaknesses, as well as where you need to be, it’s time to get out there and find the company that is best suited to you. This means figuring out a number of different things, such as location and the type of industry that you want to work in. You also need to decide whether you want to be with a company that has a regimented schedule, or which allows you a little bit of flexibility with your schedule. If you are something of a risk taker, you might even consider working in a freelance role, which means being your own boss. Put together a SWOT analysis of the company’s that fit the bill, and then choose the one that is right for you.
5.  Brand yourself
With all of the above task completed, it’s time to start thinking about your brand. A business card is an essential part of the branding toolkit, but nowadays, an online presence is also a must. If you don’t already have one, create a LinkedIn profile and fill it out completely. Make sure that the information shown there is the same as what is on your resume, and make it perfectly clear why you would be a great hire for any company.
6.  Manage your brand
Many people make the mistake of ignoring their brand once they land a job, but it’s important that you routinely evaluate your goals and change your brand accordingly. Exciting new opportunities may pass you by if you don’t do that. There is no such thing as a steady job anymore, as the current market sees businesses coming and going overnight, and employees scrambling to find new work. If you continually update your brand, potential employers will see that you are serious about selling yourself and finding a position that best suits your talents. That makes it much easier for them to identify possible candidates for open positions. Certified career coaches such as Magali Toussaint can help keep you on the right path at all times.

U Diverse can help you make the change. We provide in-depth coaching from ICF-certified coaches and trainers who speak French, English, Dutch, Spanish and German. Take action and get matched with our coaches today with us today. Call us on +31 6 55 83 24 42 and email us at You can also follow us on LinkedIn and check our website:

About U Diverse’s founder: Magali Toussaint is the founder of U Diverse. She is an ICF-certified leadership and career coach, cross-cultural trainer and job search strategist with an extensive career in recruitment, HR, diversity, and education. She has also helped international organizations on their talent acquisition strategies and diversity plans. She has lived and worked in over four countries. To learn more, visit her Linkedin profile at

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