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Personal Branding for your International Career

· Career branding,Career coaching,Career exploration

A personal brand statement is definitely not a feeble description of a job, putting together pieces of areas of expertise. It instead represents a promise of value to your prospective employer and needs to generate chemistry between the two of you. Everybody is unique in terms of attributes, strength, and passion which drive them to work. Hence, you need to define characteristics that differentiate you from everyone else, and this calls for personal branding from your authentic self. This becomes even more important if you are looking for an international career. A vibrant personal brand statement makes things easier for others to assess and indicate whether you fit into their organization. The global employment market is very competitive and when working abroad, you cannot afford to make poor career choices. Hence, you need to position yourself using your strengths and qualities which will help you stand out naturally in the highly qualified talent pool. Branding is not about constructing an image that appeals to the employment market and it is about communicating an exclusive and authentic combination of abilities, qualities, and strengths that make you outstanding. As an expat to establish a successful career abroad, you should offer value to the company nobody else in the world can offer.

Authenticity to succeed As an expatriate, you are not in your own country and it is essential that you boost your confidence levels to find the right career abroad for your career. Powerful personal brands are created when a person’s unique abilities, qualities, and strengths intersect with the vision, objective and needs of the target group. Keeping your personal brand updated with authentic information on your values and strength helps the employer decide whether you fit into the organization.

"A well-versed professional will help you define your authentic self and help you be certain with it."

Crafted by a professional International career guidance is available to help you craft your personal brand. However, there are chances that your brand might be unclear if you fail to have a clear vision and values in a professional environment. Well-versed professionals, on the other hand, conform to the desired image and process as they are. A well-versed professional will help you define your authentic self and help you be certain with it.

Be your own If you try to pretend or position yourself to be someone that you are not, it may lead to awkward and uncomfortable situations during the interview process. If hired, there are chances that you get fired, burnt out, or you quit because you would not play from your natural strengths and drain yourself from your non-strengths. Hence, you need to have a clear vision, and your brand must reflect exactly the way you are. If you hire an international career coach, make sure you have clarified your points, and things are kept genuine to avoid future hassles.

Benefits It is essential you keep your branding authentic. A well-researched, well thought, and creatively drawn personal brand may lead to enhancing your career abroad. Some benefits of authentic personal branding are:

  • Your self-confidence levels increase as you get a better understanding about yourself.
  • Increases your presence and visibility as an expat and foreigner.
  • Gives a clear focus on your international career.
  • It helps you define your vision, values, purpose and passion.
  • Differentiates you from competition, wherever you are in the world.
  • Attracts employers who will benefit from your expertise.

An authentic personal brand is the first step in your career exploration abroad. Your success depends on using differentiating and authentic qualities you promise to an employer. Not being authentic in your branding leads to a ‘no win’ situation. An experienced professional brand developer may help you fully capitalise on your powers and communicate the value to the employer, thus increasing your chances of success in career.

U Diverse can help you make the change. We provide in-depth coaching from ICF-certified coaches and trainers who speak French, English, Dutch, Spanish and German. Take action and get matched with our coaches today with us today. Call us on +31 6 55 83 24 42 and email us at You can also follow us on LinkedIn and check our website:

About U Diverse’s founder: Magali Toussaint is the founder of U Diverse. She is an ICF-certified leadership and career coach, cross-cultural trainer and job search strategist with an extensive career in recruitment, HR, diversity, and education. She has also helped international organizations on their talent acquisition strategies and diversity plans. She has lived and worked in over four countries. To learn more, visit her Linkedin profile at

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